What you see above is a screen capture of a Google featured snippet for the search “Don Quixote translations.” I’m presenting it because it is taken from my webpage, Don Quixote in English Language Translation. It is the first time that I’ve ever been so honored, and I’m thrilled about it. I’m pleased both because it has to do with my pet subject — Don Quixote — and also because I’ve been working on getting more attention for my writing on this subject.
A Featured Snippet? Me?!
But I never even thought that my work might be used in a featured snippet. For one thing, they are usually found in searches that are more question-based. For example, “Who wrote Finnegans Wake?” But I suppose that “Don Quixote translations” is an implied question.
Regardless, I learned something about having this featured snippet: it’s great for traffic! The webpage that it links to has gone a little crazy the past couple of weeks. It’s now in my top five most visited pages. And that’s saying a lot when you consider that there are almost 8,000 pages on Frankly Curious. I’m nothing if not a writing fanatic. But over the last couple of years, I’ve learned that creating a lot of content — even reasonably good content — isn’t enough to rock Google’s world.
What Google Wants
Google claims to love people like me: people who just create content without worrying about search engine optimization (SEO) and all that. But there are things that Google likes. It is, after all, just a computer algorithm. One thing it likes is old stuff. Just being around for a long time says to Google, “This is a website that is worth paying attention to.” And that makes sense. For every active blog, there are probably a hundred that people started for a short period of time and then abandoned. Frankly Curious is in its eighth year of active (and often hyperactive) publication. It does say something positive of a site that it continues on.
Of course, that has nothing to do with Google rewarding the site with this featured snippet. In fact, you can forget all about the featured snippet. The real issue is ranking. About six months ago, this page only ranked about 50th for the search term “Don Quixote translations.” Now it ranks 4th. I owe this increase in search rank to a WordPress plugin called Yoast SEO. It does things like tell you if what you’ve written is long enough, if you have enough mentions of your focus keyword (or too many — which seems to be a bigger sin), and whether you have images. It’s really kind of a nag.
Yoast to the Rescue!
But one thing it does is check to see if you’ve written about a subject before. And it will report, “You’ve used this focus keyword X times before, it’s probably a good idea to read this post on cornerstone content and improve your keyword strategy.” The idea is that Google is much more interested in you writing one long article about Don Quixote than 40 short articles about it.
This idea took a long time to get into my head. But finally it started to make sense. Anyway, I had wanted to write a long article about Don Quixite for a while: a single page where people could get a basic introduction to the the book, along with information about which version they should read. In other words: I wanted to write the article that I wish had been around when I first decided to read the book. And the material was there; it was just scattered over about 40 articles. I could see why Google wanted me to do things differently.
Combining Content
The truth is that I haven’t even finished the article. I’ve only managed to take three articles and combine them. (Note: when I say combine them, I don’t mean copy them; I mean address the same material as I see it today (which is somewhat different than it was at the time). Doing this alone made the page increase its ranking substantially. But the new page was still competing for Google’s love with the other pages.
Nowhere was that as true as with my first article, “About to Read Don Quixote.” And that was particularly embarrassing, given that it was a cheeky article that shows off just how little I knew. It also only featured six of the translations — not the 13 major translations that I now discuss. And to make matters even worse, those original translations did not include my far more informed favorite by John Rutherford.
Power of the 301 Redirect
Luckily, Google allows websites to use a really powerful tool: the 301 redirect. A 301 redirect tells anyone going to a particular page that it has moved permanently. I’ve known about these since at least 2000. But I always thought that the redirects had to be the same page. Of course, that makes no sense. I’m constantly rewriting pages and they remain the same page. So I was able to redirect that old, cheeky article to my new, far more knowledgeable page. (Because I can’t bear to throw anything away, the entire original article is in a footnote in the new article.) And in the process, I applied all the link “juice” of that old article to the new one.
Before I did that, the two articles were always ranking at 11 and 12 (more or less) for this search term. But when the 301 finally went through (it seems to take a month or more for Google to really figure it out), suddenly I found myself at position 4 with my very own featured snippet. And the sites that beat me out are behemoths: online-literature.com (Alexa ranking: 35,153), GoodReads.com (Alexa ranking: 328), and Amazon (Alexa ranking: 8). So I’m very pleased. Now I’d like to go after “best Don Quixote translation,” where I’m ranked at number 7.
So I’ll Worry About SEO — A Little
What I figure is that if I continue adding to the page (there’s lots more to say), and put in 301 redirects for the roughly 40 other pages, I might be able to get to the top of the list for both searches. And why not? The truth is, I don’t think there is anyone who knows more than I do about Don Quixote in English — at least not anyone who is writing about it on the web.
The whole thing makes me think that if I took this approach to all of my random articles on Frankly Curious, I could probably increase the site traffic by an order of magnitude. I have lots of articles about old blues. Maybe I should synthesize that. I’ve written a lot about Looney Tunes. Same thing — although I already rank number one for “Bugs Bunny hare” for my article, Bugs Bunny: Rabbit or Hare? (the single most popular page on Frankly Curious). And I’ve written a lot about idiosyncratic or psychotronic film. But in that case, I’ve decided to start a whole new website. I just purchased PsychotronicReview.com. I’ll be updating you on that in the coming months.
This is all very cool. I still care most about the ideas and the writing. But it’s nice to know that just a little bit of SEO work can greatly increase your audience. Or at least you can if you’ve been writing like a madman for the last decade.

Thomas Edsall has an interesting piece on the turn to right-wing populists in the United States and elsewhere in recent years. While he connects the turn to the right to economic hardship for the working class, he leaves out an important part of the story. The economic hardship for the working class was actually to a large extent the result of policies supported by the Democratic Party in the United States and social democratic parties across Europe.
Do not despair of man, and do not scold him,
There is very little information about the history of pins, but even the safety pin is 200 years old. Taking a clue from Andrea, pins probably followed closely behind the invention of sewing needles. On that issue, we get a whole lot more information. Sewing Mantra has a great timeline on the
So we have bobby pins, which are neither straight nor sharp. (Though I’m sure some people do collect these because there is an endless variety of them—many quite beautiful.) Similarly, you have clothes pins that aren’t anything at all like straight pins. And paper clips are a kind of pin. Copper brads are pins that these days seem only to be used to pin screenplays together. There are split-pins and Cotter keys for use in machining. And then you have the pins on computer cables and the pins used to plug in a device to an electrical outlet. The whole thing can get quite out of control, which is exactly what pins were design to stop from happening.
Wealth is highly correlated between parents and their children; however, little is known about the extent to which these relationships are genetic or determined by environmental factors. We use administrative data on the net wealth of a large sample of Swedish adoptees merged with similar information for their biological and adoptive parents. Comparing the relationship between the wealth of adopted and biological parents and that of the adopted child, we find that, even prior to any inheritance, there is a substantial role for environment and a much smaller role for genetics. We also examine the role played by bequests and find that, when they are taken into account, the role of adoptive parental wealth becomes much stronger. Our findings suggest that wealth transmission is not primarily because children from wealthier families are inherently more talented or more able but that, even in relatively egalitarian Sweden, wealth begets wealth.

I was extremely sad to learn that legendary actor John Hurt died last week. The announcement came on Friday, but he actually died Wednesday, 25 January 2017. I assume it was due to pancreatic cancer, which he was diagnosed with a year and a half ago. But none of the reporting I’ve read has indicated a cause of death. I’m not linking to anything because even the best coverage gives what I think of as a skewed view of his career.
This period produced one great work of literature that ranks ahead of all others. It is the tale of Don Quixote de la Mancha, authored in two parts by Miguel Cervantes. In our literary canon, the novel has come to dominate the other forms in modern times. And with respect to the novel we can say, “In the beginning was Cervantes.” The genre springs from his work. And even today, after four hundred years, how many novels can begin to compete with this one? It is a work of amazing flexibility; it piles layer upon layer of meaning. It can be studied in universities and performed in Broadway musicals. Cervantes’s genius was to be simultaneously great, complex, subtle, and yet packed with immediate popular appeal. Cervantes fills a great panorama and he perfects the art of the tragicomedy. What seems at first blush a farce, a comic send-up, turns into a work filled with pain, loss, horror and introspection. What seems at first shallow soon emerges, especially in the second part, as a work of great philosophical depth; of wit and profound and timeless wisdom.
I don’t want to write about politics, but I feel I have something of a civic duty to say something at this point. Trump has been president just one week and it’s been even worse than I feared. I no longer think that he couldn’t possibly be worse than Mike Pence, except that he and everyone around him seem to be almost completely unqualified to do their work at the most basic level of competence.