I just caught a tiny bit of the show Shark Tank. Regular readers will know that I hate this show. In November of last year, I wrote about how evil it is the way we deify these people, Business Will Not Give Up on GOP. In January, I wrote about the the vagaries of wealth, Arbitrary and Inequitable Distribution of Wealth and Incomes. In February, I wrote about how small minded the “sharks” are, Herd Mentality on Shark Tank. And in May, I returned to the deification issue from a different angle, Heroes for a Debased Culture. But today, I have something different, although mentioned in the past: the “sharks” are generally idiots.
In the clip I saw, there were a couple of guys selling socks (Bombas Socks, if you are interested, and you shouldn’t be). They had one of these stupid “social justice” kinds of businesses where for each pair of socks they sell, they give a pair to a homeless shelter or some such nonsense. Sound familiar? It is the sock version of TOMS shoes. Slavoj Žižek dealt with this in a 2009 lecture First as Tragedy, Then as Farce. In it, he talks about how people can feel good about themselves buying a five dollar cup of coffee at Starbucks because a nickel goes to help sustainable agriculture or some such. It is what it is. If the upper middle class want to feel that all they have to do to be socially responsible is to be good consumers, it’s not my fight, even though it shows them to be silly and ultimately evil people.
The point of this approach to the business is that it is a gimmick. It’s like when you were a kid and your mother sent you to get something at the store. You could go to market A where the owner gave you a sucker or market B where you got nothing. You went to market A. The lazy do-gooder goes to the coffee shop that gives a negligible amount of profit to the cause du jour. So from a business standpoint, it is just a marketing cost. See how simple it is? Even I understand it and I don’t get business at all.
Enter the stupidest of the “sharks” (which says a lot): Kevin O’Leary. He asks, more or less, “Why should I invest in this? If you are giving away one pair of socks for each one you sell, aren’t you cutting your profits in half?” This is like saying to the CEO of Coke, “Why should I invest in your company when you are spending all this money on advertising? I mean, you’re just throwing away profits!” But it’s worse than this. And it gets at one of the reasons I hate these kinds of “social justice” companies.
If a do-gooder buys a pair of socks for four bucks (these are actually nine), he figures that half the money goes for his socks and half the money goes to help that grateful homeless man. Of course, that isn’t it at all. Let’s assume the socks only cost a dollar to manufacture and distribute. The buyer gets two dollars worth of good feeling, even as the seller only invests half that. So as long as you have the right kind of lazy idealists as customers, this is a great way to market your product.
So why is it that Kevin O’Leary didn’t understand such a basic concept in marketing? There are loads of similar kinds of ploys. There is no real difference between this sock deal and the old “buy one, get one free.” He didn’t understand because he’s not smart and he’s not very competent. None of them are. You know the old Edison saying, “Genius is one percent inspiration, ninety-nine percent perspiration”? Well, modern business seems to be zero percent inspiration (Give away a pair of sock for every one sold? Really?!) and fifty percent connections and fifty percent just being a cold hearted bastard. The Bombas Socks segment had it all, in exactly those percentages.
I don’t know if are aware of the H P Lovecraft short story “Cool Air.” In it, the narrator explains why it is he has an aversion to cold. He tells the story of meeting a doctor who lived upstairs from him. Through the use of a refrigeration system he has built and continues to build, he keeps his entire apartment extremely cold for unknown reasons. Eventually, the system breaks down and the narrator is forced to help the doctor stay cold with buckets of ice. But in the morning, after getting back with the replacement parts for the air conditioner, he finds the doctor in a hideous state of decomposition because he had actually been dead for 18 years, just keeping himself “alive” with his various chemical concoctions and the cool air.
Last night, Rachel Maddow did a segment on Napoleon and Antosia
I’ve been hearing a lot of people talking about the possibility that Ben Carson might run for president. Why not? I’m sure he will have another book out that he wants to sell. Perhaps, “One Nation: We Can Save America’s Future by Killing the Poor.” But a presidential run by him would be very typical of the Republican Party, in that they think one doesn’t need to know anything about governing in order to govern. And
I spend more time than a sane man would thinking about bloodletting and leeches. You may be aware that Mozart was likely killed by his doctors who bled him to death in the name of curing what was probably a minor problem. We look back on this and think, “How could they be so stupid?!” I don’t do that. I look around the world and wonder what it is we are doing today that future generations will look back on and think, “How could they be so stupid?!” Although in our case I don’t think it will be as much “stupid” as “cruel.” Take, for example, the way we treat drug users — although there is a whole lot of stupid in that too.
I was thinking about this because Paul Krugman wrote, 
On this day in 1874, the great documentary photographer Lewis Hine was born. He did important work for the first three decades of the 20th century. After college, he became a teacher in New York City. But in his early 30s, he started working as a photographer for the Russell Sage Foundation and the Pittsburgh Survey, which was formed to document living conditions in industrialized areas. According to the 

Poor Maria Shriver, the long suffering wife of Arnold Schwarzenegger, is out promoting an idea that just shows it wasn’t all that surprising that she married a Republican. According to a press release two months ago,
Forget about “A Woman’s Nation”; it is just some group that Shriver put together back in 2011. It seems to be nothing more than a group that doubtless does a little good, but which is primarily involved in allowing companies like Goldman Sachs and Cisco Systems to look like they have the slightest interest in helping poor women. And this new venture, The™ Envelope™ Please™™™, is just a way of making Marriott look like a compassionate corporation.
I’m going to make some predictions about the election between Barack Obama and Mitt Romney. And the first thing I’m going to predict is that the election is going to get nastier. I’m going to predict that they’re going to call each other names — lots of names. Both of these gentlemen have supporters who honestly believe that if the other guy wins, America as we know it will cease to exist. And I am going to predict that they say this with increasing drama and increasing frequency and increasing histrionics — that Mitt Romney should definitely not be president but neither should Barack Obama. Barack Obama, in fact, has ruined this country. And if he’s elected again, this country will not survive. So who should you vote for: Joe Biden. And he’s going to publicly convince people to write in “Joe Biden” and millions of people are going to do it — to the point where nobody’s going to be sure if Joe Biden or Barack Obama is running for president. Which, of course, means that the Romney-Ryan ticket is going to sail to victory. Bear with me — it could happen.
Media Matters brought my attention to, 
Last night on 
In the B-segment, Colbert reported that Pabst Blue Ribbon had been purchased by a Russian company. You could have knocked me down with asthmatic’s breath. To understand, we must go back over two decades when I wrote my first screenplay with Andrea. It was titled, “The Pabst Conspiracy.” It concerned a young documentary filmmaker, Skip, out to prove that Pabst Blue Ribbon was nothing more than generic beer. But little did Skip know that disgruntled ex-beer-taster for Pabst, Tonto Leftame was really behind it all. It was a revenge thing to get back at Pabst who he blamed for destroying his life. Throughout most of the screenplay, we think that Tonto is dead because he staged a fake death to make it look like Pabst had him killed to keep him quiet. (Oh, where is Oliver Stone when you need him?!) In the end, Tonto is discovered in an action packed chase through Wally’s Water World (where you get wet, but not in a fun way) in Scappoose (an actual place), mostly for the purpose of making a lot of bad puns.

When I was a little kid, being rich meant being able to buy the stuff I wanted without having to worry about how much it costs.