MSN Money sends us to an article telling us about 5 Beers Americans Aren’t Drinking. That’s the kind of title that is hard to resist—at least if you are a beer drinker, or even more, a beer snob. Which I am.
According to the article, sales of “traditional, full-calorie beers” are declining. A lot. In 5 years, Budweiser has sold 7 million barrels less per year in the United States. How much is that? Anheuser-Busch (the brewer of Budweiser) produced 125 million barrels in 2007—that is all brands for all the world.
Why would these beers be dropping in sales? The article doesn’t actually say. But I think I know. People who want to drink a real beer have decided to, you know, drink a real beer. Budweiser is about as expensive as good beer. So there really is no reason to drink a watery, high calorie beer when you could drink a beer you can sink your teeth into. Maybe Pete’s Wicked Ale or Arrogant Bastard. Or if you are on the other side of the divide, you could drink Bud Light or whatever.
You can see this in the top five beers Americans no longer drink:
- Michelob Light
- Budweiser Select
- Milwaukee’s Best
- Old Milwaukee
I know, two of those are light beers, which kind of goes again the narative of the article. I assume it is because there are just too many light beer brands on the market. Of the remaining beers, one isn’t bad: Michelob. I actually used to buy Michelob Dark. But I haven’t drunk even it since I was in graduate school.
Anyway, I think this shows that the beer market has divided itself between people who want to drink beer and people who are just too embarrassed to order a wine cooler. But I’m feeling generous tonight. Mr. President, if you’re reading this, it’s okay to ask for what you really want. That Bud Light isn’t fooling anyone.
I’m not to fond of cops, but at that beer summit, the only one who had a decent beer was Crowley, who had a Blue Moon.
Also: Lowenbrau is a decent beer and they had a great ad campaign long before I knew that: