In a recent experiment by psychologists Russell Fazio and Natalie Shook, a group of self-identified liberals and conservatives played BeanFest. And their strategies of play tended to be quite different. Liberals tried out all sorts of beans. They racked up big point gains as a result, but also big point losses — and they learned a lot about different kinds of beans and what they did. Conservatives, though, tended to play more defensively. They tested out fewer beans. They were risk averse, losing less but also gathering less information.
One reason this is a telling experiment is that it’s very hard to argue that playing BeanFest has anything directly to do with politics. It’s difficult to imagine, for example, that results like these are confounded or contaminated by subtle cues or extraneous factors that push liberals and conservatives to play the game differently. In the experiment, they simply sit down in front of a game — an incredibly simple game — and play. So the ensuing differences in strategy very likely reflect differences in who’s playing.
The Origin of Ideology