My friend Will and I discuss computers a lot. This is mostly because Will is only really interested in computers (and for the last couple of months beer brewing). And one thing we discuss a lot is privacy and the fact that after the lives that we have led, we don’t worry about it all. We worry about it for our clients, of course. Some of their lives might be private. And that is why I really liked this new commercial from Microsoft:
My first wife was a privacy freak. And as with most people who are really hung up on privacy, she had very little of interest to hide. Compare this to me—I have a public enough background that I can’t get a regular job. Oh well. You either embrace it or embrace it. I choose to embrace it.
Anyway, I think this ad works because it is true. Google does do that. In fact, they are constantly offering me opportunities to get my MBA—probably because I write a lot about economics. And the truth is, I used to be bothered by it. And I think more people probably should be bothered by it. Of course, there a much better (And free!) alternatives to Microsoft.
Think different. Not Apple, silly! Non-corporate!
 This is from The Girl’s On Fire: