On this day in 1985, Coca-Cola introduced what became known as New Coke. But before I get to that, it is also the 11th anniversary of YouTube. I find that hard to believe. Even though 11 years is a long time, and I was on the internet for almost two decades before it appeared, it seems like YouTube was always with us. It’s hard for me to imagine life without it.
What I most remember about New Coke were the Bill Cosby ads. He had been the main spokesman for Coca-Cola. So I figured that when New Coke came out, they wouldn’t use him — at least at first. But no! They came right out with commercials of him saying, “Now you know me: I always loved Coke for years and years. I like this Coke better!”
Well, the New Coke was just a sweeter Coke. It tasted more like Pepsi. And at that point in my life, I liked the sweet taste of Pepsi. As I recall, I liked New Coke more than Pepsi. Now, I can’t drink Pepsi — it’s ghastly. What was soon to be called Classic Coke and now is just Coke, really is far more drinkable. But I don’t much drink any of it. I’m more a tea and beer man now.
The story of New Coke is that the original soda was losing market share to Pepsi. In blind taste tests, people did prefer Pepsi. So Coca-Cola decided to change the taste of the drink. This is a great example of how supposedly smart people often don’t know what they are doing. They should have know that people’s preference in soda (and pretty much everything else) is not rational. People didn’t make a rational choice between Coke and Pepsi.
So Bill Cosby lost that gig. But on the upside, he had more time to drug and rape women.