I like this strategy from the Teamsters, handing out flyers outside of Chipotle because one of their big tomato contractors refuses to recognize IBT organization of their processing plant. Particularly when dealing with the out of the way parts of the supply chain where there’s no good public way to raise awareness, such as get journalists to pay attention and write a story like this, targeting the big buyers makes a ton of sense. Moreover, if Chipotle claims to be socially responsible, prove it. So often in the corporate world “social responsibility” means “making consumers feel good about their issue of the day,” thus GMO based activism. But actual social responsibility means treating workers with dignity throughout the supply chain. Chipotle needs to step to the plate here and pressure the contractor to recognize the Teamsters.