Hollywood is Such an Attention Whore

Have you ever gone the theater and then had to sit through so many previews for coming soon movies that you actually forgot which one you had come to watch? Please tell me I’m not the only one…

Now there is a more insidious and slightly sadistic trend in movie promotion: get in the middle of real people going about their day and then totally fuck with them.

What would you do if you walked in on someone being murdered? The mindfuckers at ThinkModo came up with an interesting way to promote Colin Farrell’s upcoming movie mayhem, Dead Man Down, came up with the Elevator Murder Experiment.

According to Jeanne Moos over at CNN, only 20% of the people (who had been lured there from Craig’s List to participate in focus group) had tried to intervene.

What would I do if I walked into a situation in which a stranger was being murdered? In the past it’s possible I might whack the assailant on the head with my purse or back away and call 911. Now, with the lines between reality and what-the-hell-is-going-on becoming wiggly, I might hesitate and wonder whether I was actually witnessing an attempted murder or if someone was filming me not jumping to the rescue. Either way, I’d be upset and someone might be dead.

The marketing team for the remake of Stephen King’s, Carrie [1], was more elaborate with its staging, but probably caused less soul-searching angst for the witnesses.

Our society is dying a slow, self-inflicted death, so I’m pretty sure if I’m ever mugged, more people will pull out their phones to get a video rather than to call for help.


[1] I saw the original in the movie theater because my father had no concept of “family friendly” movies. It wasn’t scary, just completely fucked up awful. I won’t be watching the remake.

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About Frank Moraes

Frank Moraes is a freelance writer and editor online and in print. He is educated as a scientist with a PhD in Atmospheric Physics. He has worked in climate science, remote sensing, throughout the computer industry, and as a college physics instructor. Find out more at About Frank Moraes.

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