The following commercial for Chipotle Mexican Grill is really great. I say this in terms of pure entertainment; it is a work of art: sweet, sentimental, smart. But it is also great advertising. Look: I understand. It is actually an ad for some Chipotle game, which is itself an ad for the restaurant. But it really worked for me.

Look: I hate Chipotle. That kind of Tex-Mex food is an abomination. Who thinks it’s good? But then I thought: that commercial didn’t seem like an ad for kind of place that I’ve been. Also, for the first time I read its whole name: Chipotle Mexican Grill. Well, I love Mexican food. And that’s when I realized that I had never actually eaten at a Chipotle’s restaurant. It was that other restaurant that has a chili in its logo: Chili’s Grill & Bar. Which sucks. Did I mention that?

So now I will have to give Chipotle’s a try. But regardless, this video is totally great:

H/T: Matt Yglesias