There is a meme that Romney has closed the gender gap. It is almost exclusively coming from conservatives, but they are speaking with such unanimity that it seems real. The implication is that it is because the Democrats are talking down to women. “Women care about economics, not lady parts!”
Of course, this is not just about women. I find the anti-choice movement repugnant as do a great many men. The war on woman was never a good idea from a tactical point of view. It only encouraged staunch Republicans, it never appealed to vast swaths of the electorate.
So people really do care about this stuff. What the Republicans mean is that they don’t.