Current TV to MSNBC: “Thanks for the brand!

Keith Olbermann has joined with Current TV and will begin broadcasting this Spring. According to Marilyn Sparks, Current TV has been struggling to create an identity. Olbermann will be a great help in that. This whole situation reminds of when the Orlando Magic let the LA Lakers steal Shaquille O’Neal away. As I recall, Orlando didn’t want to pay enough for O’Neal, but they more than lost the extra amount LA paid in the loss to the value of their franchise. MSNBC lost big when they let Olbermann get away. We’ll check back in two years. Don’t be surprised if MSNBC is back to an “also ran” with CNN.