A dynamic that all good swindlers understand is that once you’ve gotten a person to make one embarrassing decision, it’s easier to get him to make the next one. A person who loses 10 grand trying to buy the Brooklyn Bridge is a good bet to spend 20 more chasing the loss. Con artists call this “reloading.”

The Trump phenomenon has been like this. Megachurch moms and dads across the country grit their teeth when the “grab them by the pussy” tape came out, quietly convincing themselves that “locker-room talk” was less horrifying than a Hillary Clinton presidency.

When they cast their votes weeks later, it was like a secret transgression that bound them to the new leader. This counter-intuitive brand of politics is very effective.

–Matt Taibbi
Milo Yiannopoulos Isn’t Going Away

Afterword

Taibbi was talking about Milo Yiannopoulos, but the Republicans have understood this for decades. Thus, they betray their base (chumps) and get punished for it at most only one election cycle. The Same old trick works again and again. Vote for helping the middle class. Get tax cuts for the rich. Vote for helping the middle class. Get Tax cuts for the rich. There is no end to it!